Twice’s rapid rise to the top has been an incredible feat to witness. Just two singles in, and they’re arguably the most impactful girl group in k-pop at the moment. In our meme-driven entertainment culture, the girls have crafted a sound built on an assortment of colorful musical moments — both catchy and viral-worthy. After the immense success of April’s ubiquitous Cheer Up, new single TT has a lot to live up to.
Right off the bat, TT is missing that explosive chorus that has defined their past hits. In its place is a slinky pulse of a melody. It’s not quite as easily accessible as we’re used to, but that’s part of its charm. Melodically, Twice has developed a wonderfully quirky tendency to zig when you expect them to zag. This is likely due to the involvement of producers Black Eyed Pilseung in the creation of their title tracks. The group’s b-sides (crafted by other composers) don’t really share this quality. Luckily, the quirkiness fits the girls’ voices. Twice will never be a vocal powerhouse group. Better to use what they have in the most interesting way possible, and I think they’re really starting to find their lane when it comes to this aspect. TT‘s melody doesn’t build to much of a peak, but remains surprising and addictive throughout.
The song’s understated production certainly helps. The minimalist electro trap beat has a stuttery appeal, perched halfway between midtempo and full-on dance music. It’s much more atmospheric than I would have expected from a group like Twice, and also more complex than it seems on first listen. The touches of synth strings and funky electronics give the track necessary warmth. And though it may not feel like as big of a moment as their previous two singles, it will likely share their longevity within the cultural zeitgeist.