I’ve written way more about GOT7 this year than I’d anticipated. And, this only includes one review of a full-group song. In the past few weeks, we’ve seen releases from Jackson, Jay B, Yugyeom and now BamBam. Apart from Jackson, all members have stuck to a similar trap pop style, with varying degrees of success. BamBam’s riBBon‘s teaserse included creative imagery that hinted at a refreshing fantasy-like concept. But apart from the colorful music video, the song’s execution feels quite basic.
This isn’t my favorite music genre, so personal bias certainly plays a part in my response. But as Ribbon kicked off, I was instantly taken by its catchy sing-song hook. It offered a more playful vibe than I was expecting. However, certain hooks wear out their welcome faster than others. And by the time riBBon had finished, that once-catchy chorus had already become irritating – like a commercial jingle that just won’t leave your mind. If riBBon had more melodic meat on its bones, it could get away with its simplicity.
But, the track fails to bring anything new to the table. Apart from a satisfying injection of rubbery bass, the instrumental treads familiar ground. BamBam’s performance and phrasing face similar issues, ending in a feast of “skrrt skrrts.” We’re long past the point where these affectations might come across as cool or clever, and this makes riBBon feel like a copy of a copy. I’m sure there’s still new ground to be tread within this popular genre, but this song feels far too throwaway to stand out.