Jessi’s presence transforms any typical variety show into appointment TV. Her mix of fiery charisma and genuine, approachable sweetness feels so refreshing within an industry often known for its strict adherence to idol-like behavior. Watching Jessi terrorize the ultra-earnest TXT on her YouTube series is one of my personal K-pop highlights of 2021. Get her on all the shows, producers!
When this same energy is matched by a killer song, the result is spectacular. Jessi proves this with March’s fantastic What Type Of X – a resounding hip-hop track bolstered by surprising rock elements. With new single Cold Blooded, she’s back to more typical fare. That irresistible Jessi energy remains, but the song is more pedestrian.
I don’t believe that Jessi is cold-blooded at all, though a certain level of discipline and brashness is necessary to sustain a career as long as hers. However, she plays the part convincingly. Her vocal steamrolls the verses, offering a powerful testament to her dominance. She plays around with tone, ensuring that Cold Blooded never feels overly repetitive. And while the beat isn’t all that unique, its dull, mechanical throb makes for a head-nodding groove. However, the song could do with a less monotonous hook. The energy retreats here, replaced by a lockstep refrain that never builds toward a gripping high point. The floodgates open for Cold Blooded’s finale as the instrumental forges a whirlwind of chaotic energy. More of this intensity might have made the track truly pop.
| Hooks | 7 |
| Production | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 7.75 |
The Bias List // K-Pop Reviews & Discussion 
yay jessi, queen of being problematic!
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oshit what did she do
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she blackfishes, has said the n-word, constantly misuses aave, and uses black culture as an aesthetic instead of actually respecting it
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She’s also been arrested for assault quite a few times, and she’s said some pretty homophobic stuff in general (look at her comments on Tiffany’s old Myspace) – google “Jessica H.O”.
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The song is very Jessi for better or worse. I’m actually not sure whether this is an actual comeback from her or a promo song wit SWF. Speaking of SWF, I was planning on watching it until they eliminated my w̶i̶f̶e̶ bias Noze.
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Jessi and TXT was fun (Yeonjun restraining himself nearly killed me laughing), but did you see her with Ateez? Ateez isn’t tasked with being nearly as wholesome as TXT. 🤣🤣🤣
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I love how the first half of this review is just dedicated to plugging Jessi’s variety skills.
For a VERY brief moment in the beginning, I didn’t realize other artists were featuring on this track, so when I saw the dancer with the red highlights I was like “dannggg, Jessi’s new haircut makes her look different!” I’m an idiot. And partly face-blind.
Btw, does anyone know the name of said dancer?
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That would be Aiki ^^
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Ooo I love this, particularly with the dancers in the mv. Fierce.
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