It’s been quite a week for Twice’s fandom. A full group contract renewal, news of an upcoming Korean comeback and now a new Japanese single! Twice has long spoiled their fans, releasing song after song after song, but this latest blitz feels especially concentrated. The aptly-titled Celebrate precedes their fourth Japanese album and continues the upbeat dance sound of last year’s Formula Of Love.
Twice excel at this style. They’ve really found their sweet spot, and I hope they luxuriate in this success for a while. Celebrate isn’t the strongest single they’ve put their name to, but it’s hard to resist something this upbeat. The track also serves as their fifth anniversary in the J-pop market and plays like a well-deserved victory lap. Its bright synths recall many summertime pop bops, sugary sweet but never cloying or juvenile. Twice’s performance plays it down the middle, opting for a joyful delivery that’s straightforward but assured.
Melodically, Celebrate’s chorus is stronger than its verses. It’s not an immediate attention-grabber, but ingratiates itself as the track goes on. There’s a bit of Katy Perry’s California Gurls in there, but as a tonal inspiration rather than a melodic copy. I appreciate its bounding energy and the fact that it’s comprised of two distinct hooks that work in tandem. This is classic (some may say generic) pop songwriting, and there’s a reason it has worked across decades. Celebrate may not reinvent the wheel or offer an exciting detour for Twice’s sound, but it will certainly have you dancing.