Review

Song Review: Girlkind – S.O.R.R.Y

Rookie group Girlkind debuted earlier this year with the hip-hop heavy Fanci, which displayed promise even if the song itself left something to be desired. I guess the girls felt embarrassed for sticking that “i” in place of the standard “y” in their title, because they spend most of follow-up single S.O.R.R.Y simultaneously apologizing and proving that they can spell.

But of course, a pop song is not a spelling bee, and S.O.R.R.Y’s opening minute is utterly baffling. The track begins with a standard (ie: budget) tropical synth loop and goes on to place its monotone “s-o-r-r-y” hook over the top. This simple refrain would have worked fine in moderation, but the girls repeat it for a full third of the song’s running time before moving on to new territory. It almost feels like the producer forgot to take their finger off a button somewhere, and its repetitiveness undermines any power the earworm synth riff might have had.

When we do finally transition, it’s in the form of a heavily filtered rap verse. The vocal production here seems off, and blunts the force this segment was going for. It’s frustrating, because the girls come across as a less-polished 2NE1. Given the right material and producers, their rough-around-the-edges appeal could easily be transformed into something exciting. But with bargain-bin material like this, the group seems destined for obscurity. And that’s truly something to be s-o-r-r-y for.

 Hooks 6
 Production 5
 Longevity 6
 Bias 7
 RATING 6

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4 thoughts on “Song Review: Girlkind – S.O.R.R.Y

  1. I think that score is pretty high, but considering that song did actually have some potential if just given an actual verse, I get. Kinda disappointed, there was a lot I actually liked about Fanci.

    Like

    • Yep, I gave extra “bias” points for potential. I also like their voices, even though they didn’t get much of a chance to show them off here.

      Like

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