Girl group Saturday have struggled to find a large audience, though their quirky, repetitive pop tracks definitely have their supporters. At times, the group feels like natural successors to Crayon Pop’s silly sound. They just never found that ubiquitous novelty hit that would give their career the oomph it needs. The ridiculously-titled D.B.D.B.DIB (디비디비딥) (seriously, K-pop titles are beginning to devolve into utter nonsense) is unlikely to be that hit.
Everything about D.B.D.B.DIB is designed to get stuck in your head, and I mean that in the most juvenile sense. It’s not so much a song as it is a series of chirpy asides strung together, delivering with helium-voiced affectations that wouldn’t be out of place on a children’s show. This being 2020 K-pop, the track bends over backwards to incorporate two trap-rap breakdowns. Neither has any business being part of D.B.D.B.DIB’s aural assault.
Despite this, there are moments of potential within the song’s frame. The opening verse kicks up a fun club beat that bolsters a few vaguely melodic refrains. But, when we hit the “chorus,” D.B.D.B.DIB reveals itself as an unnecessary exercise in absurdity. The girls’ vocals are pitched into cartoon-like aegyo as they babble a bunch of “dibidibidibis” and call it a day. The art of writing a solid melodic chorus is completely lost amidst all the musical confetti being strewn about. It feels like a big step back for the group, which is frustrating because songs like Wifi and MMook JJi BBa had me rooting for their success.
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