We don’t get proper album pre-releases nearly enough these days – especially sneak attacks that arrive with little warning. In the lead up to their first full-length album, ONF have unveiled a fun music video for its second track. Essentially, My Name Is plays like an ONF theme song, introducing each member in a playful way. Not to veer completely off-topic, but the J-pop idols of Johnny’s Entertainment each have a song exactly like this within their arsenal. They go down a storm during concerts, and offer the fans a silly anthem to rally around. However, I’ve never seen a K-pop group release this kind of self-referential single.
My Name Is is hard to take seriously, but that’s not its purpose. From a marketing perspective, it was smart for WM Entertainment to fashion a whole track around the individual members’ charms. After all, ONF are still fighting to introduce themselves to the general public. With that said, I’m glad I’m not a native Korean speaker because I find these kind of lyrics to be pretty cringey. Luckily, the music itself is fun enough to overcome most of My Name Is’s inherent cheesiness.
The instrumental is a blend of ONF’s synth-powered sound and a gentle guitar strum reminiscent of island music. The song is at its best when it layers the group’s vocals together for the effusive hook. They have such a satisfying blend, and even within the context of a jokey track, it’s a pleasure to hear. The same can be said about the synth loop that follows, which harnesses the same great texture that made their 2017 debut so memorable. But when it comes down to it, there’s a limit to how high I can rate a song like this. I generally find ONF more convincing when they stray away from the aegyo side of things, making My Name Is a track I’ll enjoy in limited doses.