It’s been a long time since we heard new music from KARD, and with member J.Seph enlisted in the military it seems we’ll have to wait at least a few more months. After label-mate April’s disbandment, they join rookies Mirae as DSP Media’s only active group. It’ll be interesting to see if the agency takes advantage of their potential or simply lets their discography languish.
Until then, member BM has released a new solo single. LIE (Lost In Euphoria) has been around for a few days, but a new music video gives it greater prominence today. With this track, he’s embraced an alt-rock/rap style that’s become increasingly popular in global music over the past few years. It’s a great match for his skills, and I’m so happy to hear him pull back and offer a track that’s more emotionally affecting.
I know some readers hate when I make comparisons, but you just can’t listen to Lost In Euphoria without thinking of Post Malone and The Kid Laroi. BM approaches the song with a very similar angsty drawl. Even the vocal effects feel indebted to their popular sound, giving his voice added texture that blends well with the trap-rock production. It’s not a style I’m super enthused by, but the track is very catchy. A strong melody line drives the entire thing. It’s essentially the same theme repeated for three minutes, twisted enough to keep LIE feeling fresh. However, BM gets his mileage out of this looping refrain. Its repetition becomes hypnotic rather than irritating.