During VERIVERY’s debut year, their fun new jack swing sound set them apart from other rookies. It may not have built a huge fan base, but those of us who enjoyed it did so with a loyalty and enthusiasm that seems to be missing from their post-2020 work. Their Face It series unfolded as a string of diminished returns, and new series ‘O’ kicked off with the underwhelming Get Away. During these musical growing pains, member Minchan took leave to focus on health issues. He’s returned for new single Trigger, and if I were superstitious I might just believe he’s the group’s good luck charm.
Trigger is easily the strongest VERIVERY single since Lay Back. It retains the harder edges of their recent material, but in a way that feels different than their peers. Edgy boy group concepts are as ubiquitous as the circular building that appears in Trigger’s music video. Most opt for the same reheated blend of skittering percussion and distorted synth, making K-pop’s release slate feel like a musical version of Groundhog Day. Right from the start, Trigger’s quirky, plucked rhythm delivers a different soundscape. It’s no less aggressive, but catches the ear in a way that doesn’t feel complacent or trendy.
At its core, Trigger isn’t all that different from K-pop’s many ‘beat drop’ comebacks. But, it injects a bit more melody and uses a glitchy electronic backbone as its anchor. This gives the track a massive sound, pounding forward with a tactile appeal that elevates the so-so rap verses. The bombastic chorus echoes agency-seniors VIXX in the best way, but Trigger’s greatest asset is its willingness to grow. The song avoids predictability by breaking free from a lockstep arrangement. Rather than simply repeat its tricks over and over, Trigger builds to a ferocious vocal climax. It gathers steam as it goes, and this trajectory makes for a very satisfying listen. Like any great pop song, the listener leaves on a high, eager to experience the dizzying ride once more.