A few weeks ago, I named Oh My Girl the most underrated female rookie group in kpop, and with Liar Liar, they continue to show why they earned that title. Combining the offbeat pop sensibility of debut track Cupid with the melodic heft of last fall’s Closer, they’ve found a nice mix that defines their brand of bright, quirky kpop.
For better or worse, Liar Liar is all about its enormous chorus. Nothing in between can quite catch up. Normally, this is a big issue, but when your hook is as strong as it is here, it’s hard not to get completely swept up. Oh My Girl is a large group, and its menagerie of vocals is used to great effect. The production elements that support the chorus may not hit quite as hard as they should, but the vocal layering compensates by creating a variable choir of high-pitched playground taunts. This is echoed throughout the track, and gives the odd feeling of constantly being poked and prodded… pushed around from verse to bridge to chorus.
This track has rightfully been compared to Red Velvet’s uptempo output. While Liar Liar may lack the intense instrumental power that propelled a song like Dumb Dumb, their performance boasts a weirder, more childlike appeal. The mesmerizing, colorful music video is a revelation, and goes a long way in elevating the song. I wish it didn’t end on such a strangely unfulfilling note, but that does little to derail an otherwise fantastic comeback.