There’s a very specific sound that’s become especially popular this year with Korean girl groups. It’s a bubbly, effervescent pop style that emphasizes bright melody and punctuations of synth that act more like guitar stabs. It’s a high energy mix, and one that groups such as Lovelyz and Gfriend have mastered in 2015. For You is the new single from the former, although it sounds more like a track from the latter. It’s not as cutesy or quirky as Lovelyz have been in the fast, opting instead for a more powerful, in your face production.
While I liked it instantly, it took a few spins before that chorus really took hold and wouldn’t let go. There’s something so bright and anthemic about it, from that sky high note to the syncopated beat in the verses. It’s one of the reasons I love Woollim as a company so much. I feel that their groups and images never come before the songs themselves. The production is dense and warm, yet the melody has a sing-along quality that distills the best of everything this particular sub-genre of kpop has to offer. All added together, I think it’s the best track the group’s released so far.